Branding
Welcome to KRT Design Studio Pvt. Ltd. – Crafting Timeless Visual Identities
At KRT Design Studio, we specialise in creating stunning and impactful brand identities that leave a lasting impression. We believe that a brand’s face value begins with a meticulously crafted logo and extends into every visual element that represents your business. Our expertise lies in designing logos and visual identities that not only capture the essence of your brand but also resonate deeply with your target audience. From luxury brands to innovative startups, we understand that each brand has its own story to tell. Our team of creative experts works closely with you to develop visual compelling brand designs that elevate your brand's presence across platforms. Whether it’s through a bold logo, cohesive colour palette, or modern typography, we ensure that your brand stands out in today’s competitive market.At KRT Design Studio, our mission is to build brands that inspire creativity, trust, and recognition, creating an emotional connection with your audience and setting the foundation for long-term success.
Let’s design your brand’s future, together.
Hindi Typography for the main brand logo: Rasme
The Hindi typography was a critical element in the creation of Rasme's brand identity, as it needed to reflect the fusion of traditional and contemporary aesthetics that the client envisioned.
Design Approach
The brand's name, Rasme, was written in Devanagari script to emphasise its Indian heritage and cultural significance. The challenge was to create a visual identity that felt rooted in tradition but also resonated with modern sensibilities. Here's how we approached the design.
Traditional Influence
We drew inspiration from ancient Indian calligraphy, which is known for its fluidity and elegance. This influence ensured that the typography had a sense of heritage, aligning with the artisanal, handcrafted nature of the mithai.The curves of the Devanagari characters were enhanced to echo the graceful, intricate patterns found in Indian art and architecture, particularly from the Rajput eras.
Custom Letterforms
The typography was customised to create a unique identity that wouldn't be mistaken for any standard Devanagari font. The strokes were slightly thicker, giving the logo a bold and confident appearance, which was important for establishing a strong brand presence in the competitive luxury market.A subtle fusion of angular and rounded elements was introduced to convey the juxtaposition of tradition (represented by the softer, rounded forms) and modernity (represented by the sharper, angular).
Modern Twist
To introduce a modern element, we streamlined the script, focusing on clean lines and balanced proportions. This minimalism ensured that the logo was not overly ornate, making it suitable for a luxury brand targeting contemporary consumers.We adjusted the kerning (spacing between letters) to create a balanced and visually pleasing word-mark that flowed smoothly, giving it a sleek, polished look.
Colour Integration
To amplify the luxurious feel, the Hindi typography was embellished with gold accents, symbolising opulence and grandeur, which are integral to Indian celebratory customs. The prism cut texture added depth and intricacy to the typography, making it a showpiece on the packaging. It provided a premium touch, elevating the overall unboxing experience and making each product feel like a special, carefully crafted luxury item.
Result
This approach to the logo design positioned Rasme as a luxurious, artisanal mithai brand, standing out in the market for its innovative blend of traditional Indian identity and cutting-edge visual appeal.
The Hindi typography for the Rasme brand logo became a key visual element that set it apart from competitors. It successfully merged the elegance of traditional Indian script with the clarity and refinement of modern design, providing a sophisticated yet approachable brand image that resonated with consumers looking for both authenticity and luxury.
This project showcased the delicate balance of honouring cultural heritage while embracing modern design principles. Rasme’s success lies in its ability to communicate its Indian roots while appealing to a global, luxury-focused audience, offering a unique blend of tradition and contemporary elegance in both its sweets and its visual identity.
Let’s take your brand to the next level with stunning visuals that speak volumes. Contact us today to start crafting a brand identity that stands the test of time and leaves an unforgettable impression.
Let’s make your brand iconic.
